Target is taking advantage of a great opportunity by opening up a new type of store, a smaller format, in Chicago. This new type of store will be called CityTarget. These stores will offer a different variety of products in a smaller store located in the heart of urban areas. CityTarget will offer one stop shopping for fresh foods, apartment essentials, and fashion collections. The Chicago store is set to open in 2012 in the Sullivan Center on State Street.
This is a great new growth strategy for Target. It is also a great opportunity to expand the brand.
The information in this post was found on the Target website.
http://pressroom.target.com/pr/news/target-to-open-small-format-store-chicago.aspx
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